Campaign Report

DisgraceLand

DisgraceLand's first episode with video was taken to Instagram's music-page ecosystem. 135 pages across 10.1M followers applied to carry it. The eight posts that cleared review put the show in front of 727,000 viewers in eight days — on pages that reach the audience DisgraceLand is looking to win over.

Total Views Delivered
—
Across 8 approved posts on 6 Instagram pages.
Combined Reach
10.1M
Followers on enlisted pages
Pages Enlisted
135
Applied to run the content
Creator Accounts
57
Operators behind those pages
Posts Live
8
Approved and published
Engagement Rate
9.08%
Campaign average

The pages that wanted it

Distribution was opt-in. Creators saw the campaign and applied to run it — nobody was recruited, and no page was obliged to accept. What came back was the top of the Instagram music-page ecosystem: @top.music.songs (5.4M), @unforgettableconcerts (4.8M), @artistswithoutautotune (4M), @songss (4M). Twenty-three pages carry over 100K followers each; the fifteen largest are below.

The largest music pages on Instagram chose to put DisgraceLand in front of their audiences. Most of that inventory is still untouched.

What went live

Eight posts cleared review between Sep 10 and Sep 16. Each one was cut by the creator, in their own page's voice, from the episode's video — Frusciante, River Phoenix, the Viper Room, the Chili Peppers years.

What the audience said

Comment volume on this format is low by design — these are scroll-stopping clips, not conversation posts. But the comments that landed split cleanly into three buckets, and all three are useful.

100%

Non-negative on brand

Every comment that referenced the show itself was favourable. Not one dismissed the podcast as a format or the host as a narrator.

0

Complaints about the ad

No "why is this on my feed," no accusations of a paid placement, no calls to unfollow. The content read as native page content, not as an ad.

1×

Debate over the story

One comment across the whole campaign pushed back, and it pushed back on the events — who was responsible for River Phoenix's death. That is the subject matter working as designed.

The pattern worth selling: the friction is about the story, never about the show. The one viewer who pushed back was pushing back on a contested piece of music history — exactly the argument the episode exists to start. Nobody pushed back on DisgraceLand for telling it.

The read

Demand is proven, not theoretical

135 pages and 10.1M of follower reach opted in inside eight days. Audience-side appetite for this show on Instagram is established — off a single episode.

One episode, eight cuts

Every post here came from the same episode, and creators still found eight distinct hooks that worked. Each video episode is a clip library, not a single asset.

Headroom is the story

Six of 135 enlisted pages have published. The remaining 129 — including four pages over 4M followers — represent distribution already secured and not yet used.