Campaign Report

DisgraceLand

DisgraceLand's first episode with video was taken to Instagram's music-page ecosystem. 236 pages across 24.9M followers applied to carry it. The thirteen posts that cleared review put the show in front of 804,000 viewers in nine days — on pages that reach the audience DisgraceLand is looking to win over.

Total Views Delivered
—
Across 13 approved posts on 8 Instagram pages. Five went up in the last twenty-four hours and are still accruing.
Combined Reach
24.9M
Followers on enlisted pages
Pages Enlisted
236
Applied to run the content
Creator Accounts
105
Operators behind those pages
Posts Live
13
Approved and published
Engagement Rate
2.24%
Campaign average

The pages that wanted it

Distribution was opt-in. Creators saw the campaign and applied to run it — nobody was recruited, and no page was obliged to accept. What came back was the top of the Instagram music-page ecosystem: @meme.ig (14.8M), @top.music.songs (5.4M), @unforgettableconcerts (4.8M), @artistswithoutautotune (4M), @songss (4M). The roster nearly doubled in twenty-four hours, from 135 pages to 236. The largest are below.

The largest music pages on Instagram chose to put DisgraceLand in front of their audiences. Most of that inventory is still untouched.

What went live

Thirteen posts have cleared review. Each one was cut by the creator, in their own page's voice, from the episode's video — Frusciante, River Phoenix, the Viper Room, the Chili Peppers years. Five went up in the last twenty-four hours, so their figures are still moving — @meme.ig went live this morning and has been climbing all day.

What the audience said

Comment volume on this format is low by design — these are scroll-stopping clips, not conversation posts. But the comments that landed split cleanly into three buckets, and all three are useful.

100%

Non-negative on brand

Every comment that referenced the show itself was favourable. Not one dismissed the podcast as a format or the host as a narrator.

0

Complaints about the ad

No "why is this on my feed," no accusations of a paid placement, no calls to unfollow. The content read as native page content, not as an ad.

2×

Engaged with the story

Where audiences went past a reaction, they argued the events — or asked the show to go after the next story. That is the subject matter working as designed.

The pattern worth selling: the friction is about the story, never about the show. Viewers who pushed back were pushing back on a contested piece of music history — exactly the argument the episode exists to start — and one asked the show to look into a story of his own. Nobody pushed back on DisgraceLand for telling it.

The read

Demand is proven, not theoretical

236 pages and 24.9M of follower reach opted in inside nine days, and the roster nearly doubled overnight. Appetite for this show on Instagram is established — off a single episode.

One episode, thirteen cuts

Every post here came from the same episode, and creators still found thirteen distinct hooks that worked. Each video episode is a clip library, not a single asset.

Headroom is the story

Eight of 236 enlisted pages have published. The rest — including four pages over 4M followers — represent distribution already secured and not yet used.